Direct Digital Holdings Stock Analysis

DRCT Stock  USD 1.43  0.03  2.05%   
Below is the normalized historical share price chart for Direct Digital Holdings extending back to August 12, 2003. This chart has been adjusted for all splits and dividends and is plotted against all major global economic recessions. As of today, the current price of Direct Digital stands at 1.43, as last reported on the 20th of February, with the highest price reaching 1.50 and the lowest price hitting 1.41 during the day.
IPO Date
11th of February 2022
200 Day MA
19.0069
50 Day MA
2.9821
Beta
5.971
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Direct Digital Holdings has over 36.27 Million in debt which may indicate that it relies heavily on debt financing. At this time, Direct Digital's Net Debt is comparatively stable compared to the past year. Short and Long Term Debt is likely to gain to about 4.5 M in 2026, whereas Long Term Debt Total is likely to drop slightly above 18.3 M in 2026. Direct Digital's financial risk is the risk to Direct Digital stockholders that is caused by an increase in debt.

Asset vs Debt

Equity vs Debt

Direct Digital's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Direct Digital's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Direct Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Direct Digital's stakeholders.
For many companies, including Direct Digital, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Direct Digital Holdings, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Direct Digital's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
Price Book
13.8661
Enterprise Value Ebitda
6.2474
Price Sales
0.1074
Shares Float
367.3 K
Wall Street Target Price
110.0001
Given that Direct Digital's debt-to-equity ratio measures a Company's obligations relative to the value of its net assets, it is usually used by traders to estimate the extent to which Direct Digital is acquiring new debt as a mechanism of leveraging its assets. A high debt-to-equity ratio is generally associated with increased risk, implying that it has been aggressive in financing its growth with debt. Another way to look at debt-to-equity ratios is to compare the overall debt load of Direct Digital to its assets or equity, showing how much of the company assets belong to shareholders vs. creditors. If shareholders own more assets, Direct Digital is said to be less leveraged. If creditors hold a majority of Direct Digital's assets, the Company is said to be highly leveraged.
At this time, Direct Digital's Common Stock Shares Outstanding is comparatively stable compared to the past year. Liabilities And Stockholders Equity is likely to gain to about 41.1 M in 2026, whereas Capital Stock is likely to drop slightly above 14.5 K in 2026. . Price To Sales Ratio is likely to drop to 5.76 in 2026. Price Earnings Ratio is likely to gain to -45.06 in 2026.
Direct Digital Holdings is undervalued with Real Value of 28.56 and Target Price of 110.0. The main objective of Direct Digital stock analysis is to determine its intrinsic value, which is an estimate of what Direct Digital Holdings is worth, separate from its market price. There are two main types of Direct Digital's stock analysis: fundamental analysis and technical analysis.
The Direct Digital stock is traded in the USA on NASDAQ Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA. Direct Digital is usually not traded on Labour Day, Thanksgiving Day, Christmas Day, New Year 's Day, Dr . Martin Luther King Jr 's Birthday, Washington 's Birthday, Good Friday, Memorial Day, Juneteenth Holiday, Independence Day ( substitute day ), Independence Day. Direct Stock trading window is adjusted to America/New York timezone.
Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in Direct Digital Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in services.

Direct Stock Analysis Notes

The company recorded a loss per share of 73.15. Direct Digital Holdings had not issued any dividends in recent years. The entity had 1:55 split on the 12th of January 2026. Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company was founded in 2018 and is headquartered in Houston, Texas. Direct Digital operates under Advertising Agencies classification in the United States and is traded on NASDAQ Exchange. It employs 57 people. To learn more about Direct Digital Holdings call Mark Walker at 832 402 1051 or check out https://www.directdigitalholdings.com.

Direct Digital Quarterly Total Revenue

7.98 Million

Direct Digital Holdings Investment Alerts

Direct Digital generated a negative expected return over the last 90 days
Direct Digital has high historical volatility and very poor performance
Direct Digital may become a speculative penny stock
Direct Digital has high likelihood to experience some financial distress in the next 2 years
The company reported the previous year's revenue of 62.29 M. Net Loss for the year was (19.91 M) with profit before overhead, payroll, taxes, and interest of 11.12 M.
Direct Digital Holdings currently holds about 4.92 M in cash with (8.65 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.55, which can makes it an attractive takeover target, given it will continue generating positive cash flow.
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Direct Largest EPS Surprises

Earnings surprises can significantly impact Direct Digital's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2023-05-11
2023-03-31-0.08-0.09-0.0112 
2022-11-10
2022-09-300.050.060.0120 
2021-12-01
2021-09-30-0.01-0.02-0.01100 
View All Earnings Estimates

Direct Stock Institutional Investors

Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Bank Of America Corp2025-06-30
104
Barclays Plc2025-03-31
4.0
Citigroup Inc2025-06-30
2.0
Tower Research Capital Llc2025-03-31
0.0
Justinvest Llc2025-06-30
0.0
Citadel Advisors Llc2025-03-31
0.0
Mccormack Advisors International2025-06-30
0.0
Virtu Financial Llc2025-06-30
0.0
Vanguard Group Inc2025-06-30
138 K
Ubs Group Ag2025-06-30
99.4 K
Xtx Topco Ltd2025-06-30
53.8 K
Note, although Direct Digital's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Direct Market Capitalization

The company currently falls under 'Nano-Cap' category with a current market capitalization of 3.8 M.

Direct Profitablity

The company has Profit Margin (PM) of (0.27) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.49) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.49.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.74)(0.70)
Return On Capital Employed(0.94)(0.99)
Return On Assets(0.28)(0.26)
Return On Equity 1.44  1.51 

Management Efficiency

Direct Digital Holdings has return on total asset (ROA) of (0.3475) % which means that it has lost $0.3475 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.5737 %, meaning that it created $0.5737 on every $100 dollars invested by stockholders. Direct Digital's management efficiency ratios could be used to measure how well Direct Digital manages its routine affairs as well as how well it operates its assets and liabilities. Return On Equity is likely to gain to 1.51 in 2026, despite the fact that Return On Tangible Assets are likely to grow to (0.70). At this time, Direct Digital's Total Current Liabilities is comparatively stable compared to the past year. Liabilities And Stockholders Equity is likely to gain to about 41.1 M in 2026, whereas Non Current Liabilities Total is likely to drop slightly above 26.5 M in 2026.
Last ReportedProjected for Next Year
Book Value Per Share(6.04)(5.74)
Tangible Book Value Per Share(11.01)(11.56)
Enterprise Value Over EBITDA(54.70)(51.97)
Price Book Value Ratio(59.30)(56.33)
Enterprise Value Multiple(54.70)(51.97)
Price Fair Value(59.30)(56.33)
Enterprise Value1.7 B1.6 B
Direct Digital showcases strong leadership that adapts to market changes and drives innovation. Our analysis explores how this adaptability affects the stock's investment appeal.
Operating Margin
(0.49)
Profit Margin
(0.27)
Beta
5.971
Return On Assets
(0.35)
Return On Equity
0.5737

Technical Drivers

As of the 20th of February, Direct Digital shows the Standard Deviation of 13.54, variance of 183.31, and Mean Deviation of 8.07. Direct Digital Holdings technical analysis allows you to utilize historical prices and volume patterns in order to determine a pattern that computes the direction of the firm's future prices.

Direct Digital Holdings Price Movement Analysis

The output start index for this execution was nine with a total number of output elements of fifty-two. The Simple Moving Average indicator is calculated by adding the closing price of Direct Digital for a given number of time periods and then dividing this total by the number of time periods. It is used to smooth out Direct Digital Holdings short-term fluctuations and highlight longer-term trends or cycles.

Direct Digital Holdings Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Direct Digital insiders, such as employees or executives, is commonly permitted as long as it does not rely on Direct Digital's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Direct Digital insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Smith W Keith over three months ago
Disposition of 100000 shares by Smith W Keith of Direct Digital at 0.21 subject to Rule 16b-3
 
Diana Diaz over three months ago
Acquisition by Diana Diaz of 22500 shares of Direct Digital subject to Rule 16b-3
 
Mark Walker over six months ago
Disposition of 24313 shares by Mark Walker of Direct Digital at 0. subject to Rule 16b-3
 
Mark Walker over six months ago
Disposition of 22369 shares by Mark Walker of Direct Digital at 0.41 subject to Rule 16b-3
 
Mark Walker over six months ago
Disposition of 5567 shares by Mark Walker of Direct Digital at 0.51 subject to Rule 16b-3
 
Mark Walker over six months ago
Disposition of 15470 shares by Mark Walker of Direct Digital at 0.51 subject to Rule 16b-3
 
Smith W Keith over six months ago
Disposition of 19950 shares by Smith W Keith of Direct Digital at 0.52 subject to Rule 16b-3
 
Smith W Keith over six months ago
Disposition of 8100 shares by Smith W Keith of Direct Digital at 0.54 subject to Rule 16b-3
 
Smith W Keith over six months ago
Disposition of 20476 shares by Smith W Keith of Direct Digital at 0.55 subject to Rule 16b-3
 
Smith W Keith over six months ago
Disposition of 15631 shares by Smith W Keith of Direct Digital at 0.79 subject to Rule 16b-3
 
Direct Digital Management, Llc over six months ago
Disposition of 350000 shares by Direct Digital Management, Llc of Direct Digital subject to Rule 16b-3
 
Leatherberry Antoinette Renee over six months ago
Disposition of 16462 shares by Leatherberry Antoinette Renee of Direct Digital subject to Rule 16b-3

Direct Digital Outstanding Bonds

Direct Digital issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Direct Digital Holdings uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Direct bonds can be classified according to their maturity, which is the date when Direct Digital Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Direct Digital Predictive Daily Indicators

Direct Digital intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Direct Digital stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Direct Digital Forecast Models

Direct Digital's time-series forecasting models are one of many Direct Digital's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Direct Digital's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Direct Digital Bond Ratings

Direct Digital Holdings financial ratings play a critical role in determining how much Direct Digital have to pay to access credit markets, i.e., the amount of interest on their issued debt. The threshold between investment-grade and speculative-grade ratings has important market implications for Direct Digital's borrowing costs.
Piotroski F Score
5
HealthyView
Beneish M Score
(2.90)
Unlikely ManipulatorView

Direct Digital Holdings Debt to Cash Allocation

Direct Digital Holdings currently holds 36.27 M in liabilities with Debt to Equity (D/E) ratio of 4.47, indicating the company may have difficulties to generate enough cash to satisfy its financial obligations. Direct Digital Holdings has a current ratio of 1.12, suggesting that it is not liquid enough and may have problems paying out its financial obligations when due. Note, when we think about Direct Digital's use of debt, we should always consider it together with its cash and equity.

Direct Digital Total Assets Over Time

Direct Digital Assets Financed by Debt

The debt-to-assets ratio shows the degree to which Direct Digital uses debt to finance its assets. It includes both long-term and short-term borrowings maturing within one year. It also includes both tangible and intangible assets, such as goodwill.

Direct Digital Debt Ratio

    
  132.0   
It appears most of the Direct Digital's assets are financed through debt. Typically, companies with high debt-to-asset ratios are said to be highly leveraged. The higher the ratio, the greater risk will be associated with the Direct Digital's operation. In addition, a high debt-to-assets ratio may indicate a low borrowing capacity of Direct Digital, which in turn will lower the firm's financial flexibility.

Direct Digital Corporate Bonds Issued

Direct Short Long Term Debt Total

Short Long Term Debt Total

23.16 Million

At this time, Direct Digital's Short and Long Term Debt Total is comparatively stable compared to the past year.

About Direct Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Direct Digital prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Direct shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Direct Digital. By using and applying Direct Stock analysis, traders can create a robust methodology for identifying Direct entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin(0.25)(0.24)
Operating Profit Margin(0.24)(0.23)
Net Loss(0.09)(0.09)
Gross Profit Margin 0.32  0.37 

Current Direct Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Direct analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Direct analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceConsensus# of Analysts
110.0Buy2Odds
Direct Digital Holdings current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Direct analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Direct stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Direct Digital Holdings, talking to its executives and customers, or listening to Direct conference calls.
Direct Analyst Advice Details

Direct Stock Analysis Indicators

Direct Digital Holdings stock analysis indicators help investors evaluate how Direct Digital stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Direct Digital shares will generate the highest return on investment. By understating and applying Direct Digital stock analysis, traders can identify Direct Digital position entry and exit signals to maximize returns.
Begin Period Cash Flow5.1 M
Long Term Debt31.6 M
Common Stock Shares Outstanding3.8 M
Total Stockholder Equity-5 M
Total Cashflows From Investing Activities-17 K
Tax Provision6.1 M
Quarterly Earnings Growth Y O Y3.022
Property Plant And Equipment Net1.2 M
Cash And Short Term Investments1.4 M
Cash1.4 M
Accounts Payable7.7 M
Net Debt34.8 M
50 Day M A2.9821
Total Current Liabilities13.3 M
Other Operating Expenses75.5 M
Non Current Assets Total17.5 M
Forward Price Earnings5.1125
Non Currrent Assets Other48 K
Stock Based Compensation1.6 M

Additional Tools for Direct Stock Analysis

When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.